Turning Years of Clinical Expertise Into a Recognized Platform [Case Study]
Karen Goslin, MSW, RSW
Psychotherapist, author, speaker, and creator of a signature psychotherapy method (KG Accountable Therapy™).
The Challenge
As a successful psychotherapist of 35+ years, Karen was ready to expand her business by moving into online courses and pitching a documentary series to the film industry… and she needed an online presence that matched the weight of that ambition.
Past marketing hires had missed the mark on her brand, voice, and messaging, leaving her thought leadership content scattered rather than building toward a clear, authoritative platform.
The Approach
We refined her scattered content into a focused thought leadership strategy, rebuilt her positioning and messaging to reflect her actual expertise and voice, and developed a strategy specifically for authority-building. As part of preparing for her upcoming courses, we also launched a free downloadable guide designed to grow and warm up her audience ahead of launch.
Since working together, Karen has been invited to speak at multiple panels and events, and was a featured guest on Breakfast Television in Toronto.
The Results
On Instagram, within the first month:
+42% views
+25% views from non-followers
12.26% engagement rate
On LinkedIn, since working together:
+402% impressions (20,010 total)
+406% engagements (855 total)
+43% follower growth (1,812 total followers)
In Her Words
“Elena is smart, intuitive, creative, organized, reliable and makes herself available for timely or urgent matters. I highly recommend Elena. Know you are in great hands with her!”
Ready for results like this? Let's talk about what your platform could look like with the right strategy behind it.
