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stories + news from the MOSS+MARK office.
7 Assets That Turn Expertise Into a Recognizable Platform
For established experts with decades of experience, the problem usually isn’t a lack of things to say. The challenge is building the infrastructure that allows those ideas to reach the people who need them most, and get the recognition they deserve.
![Turning Years of Clinical Expertise Into a Recognized Platform [Case Study]](https://images.squarespace-cdn.com/content/v1/6a6a346d04b2970ef1e75b94/1785458306862-ZDHUQJYIDWELGJRRGDUO/IMG_8932.jpg)
Turning Years of Clinical Expertise Into a Recognized Platform [Case Study]
As a successful psychotherapist of 35+ years, Karen was ready to expand her business by moving into online courses and pitching a documentary series to the film industry… and she needed an online presence that matched the weight of that ambition.
The Branding Myths Keeping Smart People Invisible
Over the years, I’ve realized that most of the resistance I hear about building a public presence isn't really about branding at all — it's about a handful of assumptions that simply aren’t true.
From Social Feed to Breakfast Television: Karen Goslin's Big Moment
On July 9, 2026, MOSS+MARK client Karen Goslin appeared on Breakfast Television for a segment called "Navigating Divorce with Grace and Understanding" — talking about managing emotions, avoiding common mistakes, and moving forward during divorce.
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